Leading through Intent

Leading through Intent  

In an ideal world, executing strategy is easy First, you decide what outcomes are important. 
Then, you plan how to achieve those outcomes. 
And finally, you execute the plan by taking actions. 
 
Easy, right?  Wrong!

The challenges of friction

A range of factors makes strategy execution difficult: As human beings, we have all sorts of biases and personal interests that influence our actions.  Furthermore, when we operate within complex circumstances, emotions and stress contribute to the unpredictability of our behavior. If we also operate in complex environments where shared references are lacking, misunderstandings are likely to affect both our conversations and decisions.  When we add to this the challenge of operating in a changing environment, strategy execution becomes even more formidable.

 
Dealing with friction

The gaps and traps of strategy execution

The gaps 

The traps 

The Leading through Intent approach

Leading through Intent is based on a well proven fact: Most people want to make a positive difference in their work and are willing to invest all their skills and efforts if they get the opportunity.  
Sadly, in most organizations, a lot of this human potential is wasted. Either because our processes have grown too complex and hard to relate to, or because people do not really feel psychologically safe and empowered.  
Leading through Intent is designed to get more people involved in making decisions close to their work. The approach offers true empowerment by moving the responsibility to the people who do the work.

 Working with the dynamics of autonomy and alignment

Autonomy and alignment are usually seen as opposites that we must choose between: Either we choose high alignment, or we choose high autonomy. 

But there is a better way of addressing this. Under the right circumstances, we can have high alignment and high autonomy at the same time. If this is achieved, everyone is working towards the same outcomes, while using the freedom their autonomy gives them to make independent decisions. This is what Leading through Intent is all about. 
If all team members fully understand the intent (the what and the why), we can loosen up operational control, allowing team members to take responsibility for how things get done.

Request the Leading through Intent playbook

Are you ready to transform your strategy execution? 

Unlock your team's full potential with our "Leading through Intent" playbook. Created with Stephen Bungay, author of The Art of Action, it’s based on a simple truth: people want to make a positive impact, but organizations often hinder them with complexity and lack of empowerment.This framework empowers those closest to the work, fostering ownership, psychological safety, and strategic alignment. Equip your team to go beyond compliance and drive real success.Get started with "Leading through Intent" today!

Name *

Email *

Company

Sign up *

I agree to the terms and conditions and the privacy policy. Your information will be handled responsibly and with respect for your privacy. You can withdraw your consent at any time.

Keep me updated on news and demos

 
The TARGIT case

Becoming intent driven high performers in only one year 

Read the story of how TARGIT, a leading business intelligence Software as a Service company, moved from below average to high performance on both team collaboration and leadership quality in only one year.  And more importantly: How they became an intent driven organization with a high degree of autonomy, involvement and strategy alignment.

Read the case

Learn from the masterStephen Bungay

The foremost global expert in "Leading through Intent" is Stephen Bungay, author of the renowned book "The Art of Action".  
Over several years CultureDrivers has worked closely with Stephen Bungay to turn Bungay's theories and practices into processes, well proven templates and digital tools that can be scaled out broadly in large organizations. 
You can inquire about Stephen Bungay´s availability via info@culturedrivers.com 

Leadership dilemmas

Leading through Intent involves a lot of dilemmas where you as a team need to make trade-offs between conflicting interests. We have developed a range of team and leadership dilemmas that helps turn the theory into practice.

 
The Leader responsibilities 

Learn more about the leaders responsibilities when Leading through Intent 

Keep everyone focused on the intent

Support the team to grow and thrive

Create a strong playfield

In an ideal world, executing strategy is easy

Easy, right? Wrong!

The challenges of friction

A range of factors makes strategy execution difficult: As human beings, we have all sorts of biases and personal interests that influence our actions.

Furthermore, when we operate within complex circumstances, emotions and stress contribute to the unpredictability of our behavior. If we also operate in complex environments where shared references are lacking, misunderstandings are likely to affect both our conversations and decisions.

When we add to this the challenge of operating in a changing environment, strategy execution becomes even more formidable.

Dealing with friction

The gaps and traps of strategy execution

The gaps

The traps

The Leading through Intent approach

Leading through Intent is based on a well proven fact: Most people want to make a positive difference in their work and are willing to invest all their skills and efforts if they get the opportunity.

Sadly, in most organizations, a lot of this human potential is wasted. Either because our processes have grown too complex and hard to relate to, or because people do not really feel psychologically safe and empowered.

Leading through Intent is designed to get more people involved in making decisions close to their work. The approach offers true empowerment by moving the responsibility to the people who do the work.

Working with the dynamics of autonomy and alignment

Autonomy and alignment are usually seen as opposites that we must choose between: Either we choose high alignment, or we choose high autonomy.

But there is a better way of addressing this.

Under the right circumstances, we can have high alignment and high autonomy at the same time. If this is achieved, everyone is working towards the same outcomes, while using the freedom their autonomy gives them to make independent decisions. This is what Leading through Intent is all about.

If all team members fully understand the intent (the what and the why), we can loosen up operational control, allowing team members to take responsibility for how things get done.

Request the Leading through Intent playbook

Are you ready to transform your strategy execution?

Unlock your team's full potential with our "Leading through Intent" playbook. Created with Stephen Bungay, author of The Art of Action, it’s based on a simple truth: people want to make a positive impact, but organizations often hinder them with complexity and lack of empowerment.

This framework empowers those closest to the work, fostering ownership, psychological safety, and strategic alignment. Equip your team to go beyond compliance and drive real success.

Get started with "Leading through Intent" today!

The TARGIT case

Becoming intent driven high performers in only one year

Read the story of how TARGIT, a leading business intelligence Software as a Service company, moved from below average to high performance on both team collaboration and leadership quality in only one year.

And more importantly: How they became an intent driven organization with a high degree of autonomy, involvement and strategy alignment.

Learn from the master

Stephen Bungay

The foremost global expert in "Leading through Intent" is Stephen Bungay, author of the renowned book "The Art of Action".

Over several years CultureDrivers has worked closely with Stephen Bungay to turn Bungay's theories and practices into processes, well proven templates and digital tools that can be scaled out broadly in large organizations.

You can inquire about Stephen Bungay´s availability via info@culturedrivers.com

Leadership dilemmas

Leading through Intent involves a lot of dilemmas where you as a team need to make trade-offs between conflicting interests.

We have developed a range of team and leadership dilemmas that helps turn the theory into practice.

The Leading through Intent toolbox also includes a TeamDrivers and a 360 corresponding with the framework.

Feedback from different respondents are reported for Intent, Support and Playfield seperately and helps identify the areas where behavioural change would be most valuable.

Becoming great at working with the Leading through Intent practices often involves a need to adjust some of the existing colaboration habits.

For this purpose the team change cards can work as a valuable tool.

The Leader responsibilities

Learn more about the leaders responsibilities when Leading through Intent

Keep everyone focused on the intent

Support the team to grow and thrive

Create a strong playfield